2016's Best SEO Tools and Software for Optimization

Optimizing an SEO is using website data to make short-term decisions to generate long-term goals in the result. To provide a better outcome, access quality data for your website. To perform ‘DIY SEO’, the software is needed.

Use these SEO tools and software for securing a top rank in Google.

• Google Analytics

  Google provided tool keeps track of details of the visitors arriving at your website. It displays to you how people are arriving and where are they going ahead. The Code of your website is brimmed into this tool to keep track of the data.
  Use keyword research, website data.

• Google Search Console

  Also known as webmaster tools. This is used to expose what happens on the Google search page, top pages, and your ranking. Connecting your website to this tool is needed to view data.
  Use keyword research, top pages in Google search, XML sitemap upload, Google keyword ranking, inbound link tracking.

• Google Adwords Keyword Planner

  This tool is considered for judging keyword options and search volumes for your SEO.
  Use keyword research, competitor research, search volume data.

• Google Search Suggestions

  This search tool provides suggestions on keyword phrases based on search entered.
  Use: keyword research

• Google Trends

  Google Trends displays the major searches and activity on Google search engine over years to show you data shifts. Use: keyword research

• Bing Webmaster Tools

  It grants you information about the health of your website and its XML sitemap. This tool will provide you data results only if you connect your website to this tool.
  Use: keyword research, top pages in Bing search, Bing keyword ranking, XML sitemap upload, inbound link tracking

• MOZ Toolbar

  Toolbar from Moz grants quick access to most of the on-page factors of SEO, Domain & Page Authority.
  Use: competitor research.

• MOZ Open Site Explorer

  This tool yields great information on link opportunities and links used.
  Use: link review, competitive research.

• My Business Listing

  My Business Listing provides information on local and global directories and local listings available.
  Use: Local SEO, directory review

• Yoast SEO Plugin

  To optimize your content in your WordPress website or blog, this plugin is used.
  Use: on-page optimization

• All in One SEO Plugin

  This plugin is also used for optimizing the content on your website or blog.
  Use: on-page optimization

• SpyFu

  Considerable tool for comparing organic and paid search of competitors.
  Use: keyword research, competitive research

• Semrush

  This tool displays a mix of data of desktop and mobile visitors.
  Use keyword research, competitive research,

• Alexa

  Splashes ranking of websites for you to compare yourself with your competitors.
  Use: competitive research, keyword research

• WooRank

  WooRank provides some technical data on your website.
  Usage: keyword research, competitive research

• SimilarWeb

  This tool provides similar data as other websites, but visual in nature. Usage: keyword research, competitive research

These are the few tools and software for optimizing SEO for better ranking. If you want to secure the top rank in Google, contact our SEO professionals in Calgary for the best organic search results.