Are You Sure Your Website Is Ready For A/B Testing?

Finally, you have completed your website. To build a perfect website you have invested a lot of efforts and time and now you want to get the maximum return on your investment, right? To achieve high ROI, probably you have studied several blogs on conversion optimization techniques.

A/B testing is crucial for a successful website. Every business owner talks about it, but only a few business owners use it. A/B testing is a great way to test various elements of your website, such as design, color, navigational options, written content, and images to make a website search engine and user friendly.

A/B testing is also known as bucket testing. Before you start A/B testing, make sure your site is ready for it. If the bucket testing is not done at the right time, it ruins your all efforts and it more harm than good for a website. So, before you start, consider a few points.

• You don’t know your audience

  Targeting the right audience is the foremost step of any marketing strategy. If you want to drive more traffic to your website, make sure you provide them that services what they want. When you are building a website, it is crucial to focus on your audience and be sure when users visit your site, they will get what they search.

• You have copied content

  Don’t waste your time on A/B testing if you have copied content on your website. Your competitor may have a good looking and attractive website and your customers will engage with it. But it does not mean you will copy the content of your competitors. Before testing, you need to make sure that you have a unique website which is designed for you and your audience.

• Have a low traffic volume

  There is no doubt that A/B testing is the most important ingredient for businesses or websites that want to enhance their conversion rates. Startups, small businesses or new businesses don’t have enough traffic in their early years and transactions to accurately perform A/B tests. It takes a big quantity of traffic to deliver meticulous and measurable results.

• The website has some issues

  When was the last time you tested your website? Have you tested a website on a mobile device? Some business owners don’t consider about to perform a usability test with several browsers and devices before start A/B testing. Ignoring bugs and tech problems in your website is a huge mistake. Even a slow load time can affect conversion rates. If you have a little issue on the site, you will never get accurate results from A/B testing.

Is your website taking a long time to load? Are you frustrated with the slow performance website? If your answer is yes for both questions, it is time to go through A/B testing. Bucket testing or A/B testing improves the performance of a website. To know more about it, make a call to MediaLabz in Calgary.