Social Media Marketing Calgary

Social Media Strategy: We create tailored strategies depending on your business, industry, and objectives: we understand your business before making the based on your needs. First, we research your target audience, competitions, and current social media changes to analyze strengths and growth opportunities for your brand. We work with you to define the goals you want to achieve, whether those are brand awareness, lead generation, or sales. Next, we create a content plan that helps us determine the right combination of posts, videos, infographics, and paid ads to reach your audience while moving the needle on your business goals. We consider when to post, what platforms are best for your business, and how to use social media trends to reach a wider audience. During the process, we select the content that your audience cares about and represents your brand's sound so that you build meaningful relationships with your followers.

At MediaLabz, generating social media content that engages customers is at the core of our strategy. We are a creative company of content creators, designers, and strategists collaborating to create high-quality content for your business and audience. The first step is exploring and defining your brand – who you are, your values, and your objectives so that everything aligns across all touchpoints. Then, we create a content mix of everything from blog posts to videos, images, polls, and stories that keep your followers interested and engaged. We also ensure the content fits the platform it’s been created for, be it Instagram, Twitter, Facebook, or LinkedIn. We create visually stunning, shareable content that speaks to your audience, creating not just likes but real engagement that translates into your bottom line. We will also update ourselves on the latest social media trends and adjust your content strategy to leverage new capabilities and your audience's interests.

MediaLabz offers paid social media management that allows businesses to achieve their business goals: getting traffic on the website, generating leads, or increasing sales. First, we analyze your business goals and your target customers to create super-targeted ads. Our dedicated team will create visually appealing ads to get you the most reach on Facebook, Instagram, LinkedIn, and all other platforms. We monitor every campaign, optimizing the targeting, bidding strategy, and ad creative to ensure you get the highest possible return on investment (ROI) on your ads. We continually optimize the campaigns for better performance by tracking important metrics: clicks vs. conversions vs. cost-per-click. MediaLabz also offers similar campaigns to your respective business needs with paid promotions for brand awareness to a retargeting ad with website visitors to turn into potential customers and inquiries; ultimately, MediaLabz will save you money with these campaigns while keeping them in line with your business goals.

If you manage social media campaigns without a data-driven approach to measuring their success, we at MediaLabz can do it for you. The digital marketing KPIs we monitor include engagements, reach, impressions, CTR, and conversions to assess the campaign's overall performance. We then break down even further based on the specific goals of the campaign: traffic to the website, leads created, and sales made. We provide regular reports detailing these metrics with insights into your audience's perception of your content. They allow us to spot areas for optimization, improve future campaigns, and keep your social media marketing efforts on the right track. Through regular performance monitoring and analysis, we refine our strategies to help maximize results and keep your business ahead of the curve.

Yes, MediaLabz can help you grow your social media following and increase engagement. Instead, we focus on the big picture, developing useful, beneficial, attractive content that reaches your customers and offers juicy likes, comments, shares, and follows. To encourage your community to participate actively, we employ strategic engagement tactics like replying to comments, interacting with your followers, and holding contests or giveaways. Also, we utilize social media advertising to target new potential followers and retarget those who have already engaged with your brand. With comprehensive social media services, including utilizing organic content, paid ads, and engaging with your social audience, MediaLabz works to enable your business to build a dedicated, motivated social media following that further enhances the little-to-no-cost business resource, which in turn boosts your online prominence and generates further business.